Digital Transformation (DT) has become a challenge and opportunity for firms competing in
dynamic and volatile markets. Especially small and medium sized enterprises (SMEs) face …

With the meteoric progress of digital technology and the advent of network economy, there
has been increasing interest in the business model of purchasing with B2B network among …

As society places greater emphasis on information privacy and data protection,
organizations are increasingly adopting Privacy Enhancing Technologies (PETs) to …

Drawing on network learning theory, it investigates the effect of small and medium-sized
enterprises'(SMEs) experience of using foreign and domestic social network services (SNS) …

Purpose Electronic commerce (EC) strategy–performance logic has gained significant
popularity in the literature, particularly from the resource-based view (RBV) of theoretical …

This paper studies bilateral value-added services and pricing strategies of the third-party
platform for manufacturing, in which we consider the cross-network externality and value …

The current study aims to identify how brand relationship quality mediates the relationship
between different online relational bonds, and attitudinal and behavioral loyalty. A total of …

Purpose This study aims to explore the role customer satisfaction play in mediating the
nexus between commitment, trust, relative dependence and customer loyalty from an …

E-commerce is important in creating a knowledge society and cashless business
environment in the era of the fourth industrial revolution (IR 4.0). However, not all Malaysian …

Purpose: This paper aims to explore different ways through which Jordanian small
businesses can raise their respective total sales by the use of local e-market. Some of the …