Online marketing communication covers a wide area and thus promotes an extensive reach
of advertising to a broad audience. Hotels can achieve certain goals through online …

Purpose The purpose of this paper is to provide an organizing lens for viewing the distinct
contributions to knowledge production from those research communities addressing the …

Prestige, reputation, brand, image simply “enterprise goodwill” as an economic
phenomenon has attracted attention of economic experts since the nineteenth century. Even …

This paper examines whether bank finance is a substitute or complementary to trade credit
for small and medium-sized enterprises (SMEs) in the region of the Visegrad Group–the …

The paper deals with the possibilities of company goodwill valuation and verification. The
value of company goodwill is still an actual issue for the scientific community. Goodwill as an …

Small and medium-sized enterprises are an important part of the economy of every country.
These enterprises operate in a highly competitive environment and are especially exposed …

Contemporary concepts of business models are mainly oriented towards realizing the
maximum development of enterprises. The development translates directly into resource …

Background: Changes in the Zimbabwean political landscape led to various socio-economic
transformations. One being the small and medium‐sized manufacturing enterprise (SME) …

Contemporary concepts of business models are mainly oriented towards realizing the
maximum development of enterprises. The development translates directly into resource …

The article discusses the formation of targeted programs for the economic and social
development of the region. The current stage of development of the country's economy is of …