K Melis, K Campo, E Breugelmans, L Lamey - Journal of Retailing, 2015 - Elsevier
More and more grocery retailers are becoming multi-channel retailers, as they are opening an online alternative next to their traditional offline supermarkets. While the number of multi …
A large body of academic research has recently focused on omnichannel retailing especially on brick-and-mortar (offline) retailers adding and integrating online capabilities. Relatedly …
K Campo, E Breugelmans - Journal of Interactive Marketing, 2015 - journals.sagepub.com
The large majority of online grocery shoppers are multichannel shoppers who keep visiting offline grocery stores to combine convenience advantages of online shopping with self …
In many competitive settings, consumers buy multiple product categories, and some prefer to use a single firm, generating complementary cross-category price effects. To study pricing in …
N Yokoyama, N Azuma, W Kim - Journal of Retailing and Consumer …, 2022 - Elsevier
Customer perceptions of retail formats have become ambiguous with new value-added features of traditional retail formats. Hence, this paper proposes a framework for explaining …
K Melis, K Campo, L Lamey, E Breugelmans - Journal of Retailing, 2016 - Elsevier
A switch from single-to multichannel grocery shopping can affect consumers' purchase allocations. This study investigates whether and to what extent a consumer's decision to start …
E Breugelmans, K Campo - Journal of Retailing, 2016 - Elsevier
An important consideration for multi-channel grocery retailers is which promotion strategy to adopt across channels. The tendency of grocery buyers to keep visiting the offline store after …
This study examines, for the first time, the influence of national culture and industry structure on customer loyalty in grocery retailing. Grocery retailers have a long and continued history …
For digital-native fast-moving consumer goods (FMCG) manufacturers that sell through their own online channel and have made headway into supermarkets, brand stores can represent …