This paper presents a synthesized theoretical framework based on rational updating to
predict the impact of information acquisition on consumers facing complex uncertainty. A …

The present study extends prior research on stockouts by examining how product-related
attributes interact with OOS justifications to influence consumer responses to stockouts …

Despite the widely acknowledged existence in practice, the theoretical literature on
persuasive advertising is generally vague about exactly how such advertising could affect …

The present research explores how the proportion of sold-out options in the choice set
affects consumer purchase choices. Across five experiments, we find an inverted U-shaped …

Purpose The purpose of this paper is to present a methodology to structure the problem of
retail out of stock (OOS). This methodology allows investigating risk factors and barriers …