Purpose The purpose of this study is to explore “how social media influence the way
consumers search, evaluate and select a hotel within the 'evaluation stage'of the wider hotel …

In this paper we investigate the Airbnb phenomenon from the dual perspective of their
customers and competitors. We use two different methods to collect data: an online survey …

Purpose This study aims to evaluate the role of social media on the hotel decision-making
process of consumers during the evaluation stage of searching, identifying the alternatives …

This study aims to examine the role of customer-based brand equity (CBBE) in relation to the
intention to select a destination as a tourist destination with the moderating role of social …

Purpose The study aims to cluster the travellers based on their social media interactions as
well as to find the different segments with similar and dissimilar categories according to …

The impact of online reviews and social media on hotel business has reached an
unprecedented level, given the vast amount of people checking posted opinions prior to …

India is a country of travellers, although they travel ith a diffeent purpose. Given the huge
population of India, there is a huge potential for domestic travel inustry in india. With strong …

Özet Çevrimiçi tüketici değerlendirmeleri birçok sektörde olduğu gibi turizm sektöründe de
tüketicilerin satın alma kararlarını etkilemektedir. Çevrimiçi tüketici değerlendirmeleri kadar …

The purpose of this research is to explore and understand how social media account types
(DMOs, friends, and other individuals) influence traveler destination perceptions (destination …

Doktori disszertációm témája a turizmuson belül, a szállodaipar résztvevői körében
meglévő, elvárt, szükséges, illetve fejlesztett kompetenciák, készségek tanulmányozása. A …