Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA
Z Tóth, C Thiesbrummel, SC Henneberg… - Journal of Business …, 2015 - Elsevier
This study introduces the concept of relational attractiveness of the customer (RAC) which is
defined as the attitude of the supplier towards the customer firm in order to maintain and/or …
defined as the attitude of the supplier towards the customer firm in order to maintain and/or …
[图书][B] Attraktivität von Cross-Selling-Angeboten aus Kundensicht: Konstruktentwicklung und Überprüfung im Wirkungsmodell
P Maitzen - 2015 - books.google.com
Philip Maitzen untersucht in dieser Arbeit die Dimensionen der Attraktivitätsbewertung von
Cross-Selling-Angeboten durch den Kunden. Er entwickelt dazu das Konstrukt der …
Cross-Selling-Angeboten durch den Kunden. Er entwickelt dazu das Konstrukt der …
A global high-tech company's attractiveness as a buyer
V INKILÄ - 2011 - trepo.tuni.fi
The purpose of this study was to examine a global high-tech company's attractiveness as a
buyer. Originality of this thesis is founded on the supplier perspective, since both …
buyer. Originality of this thesis is founded on the supplier perspective, since both …