In an omnichannel era, businesses and marketers need insights into the dynamics of
customer shopping behaviors, particularly the interplay between omnichannel …

We are concerned with the monitoring and assessment of in-transit fruit freshness in e-
commerce deliveries. After comparing the fulfillment processes of fresh fruit transportation in …

This review presents the current status of knowledge on e-commerce trade of groceries, and
perishable foods, and offers highlights of the different important aspects crucial for trading …

The paper conceptualises digital technology as a source of innovation in value co-creation
(VCC) at the bottom of pyramid (BOP) markets through fieldwork focused on vegetable …

Consumption of single-use bottled water has created severe environmental pollution
problems around the world. By incorporating the theory of planned behavior with the …

Extant research addressing the relations between TikTok videos and sustainable apparel
consumption behavior is limited. This study explores these relations by testing the following …

Adopsi bisnis digital saat ini terus mengalami perkembangan dengan dukungan inovasi
teknologi digital untuk menciptakan nilai dalam berbagai aktivitas bisnis. Peran teknologi …

Zimbabwe has experienced a rise in supermarkets despite its volatile macroeconomic
environment. Using data elucidated from key informants in the supermarket retail sector, the …

Online shopping has gained popularity in many countries over the past two decades. As a
result, the question of whether it reduces the overall transportation volume from fewer …

Consumers' shopping channel options have moved beyond the traditional brick-and-mortar
channel and into e-commerce channels such as curbside-pickup-from-store and home …