The social media has become an integral part of the marketing strategy. Marketing activities
are now more inclined to online social networks (OSNs) than ever before in the history of the …

Business' ethics have changed the landscape of commerce around the world lately.
Legitimacy, robustness, and morality are among the most important factors that build …

The increasing popularity of live streaming commerce has presented opportunity for sellers
to generate revenue. Despite the obvious advantages of live streaming commerce offers …

This study aims to examine the influence of quality and confirmation dimensions on users'
continuance intentions to use e-wallet apps. Besides the partial least squares-structural …

The purpose of this study is to investigate online purchase intention in emerging markets
focusing on the impact of perceived usefulness of online reviews, trust and perceived risk …

Although live social commerce apps have emerged as a marketing channel recently, live
social commerce, as a relatively new phenomenon, has attracted little attention. The authors …

Abstract The Push Pull Mooring (PPM) Theory has always been linked to the issue of
customer switching behavior and the migration process. However, switching behavior …

Purpose. This study discusses the Role of Trust in Mediating eWOM and Perceived Risk of
Online Purchase Intention in Shopee. Design/methodology/approach. This study was …

Social commerce (SC) is an upcoming trend that has changed the online shopping
experience by allowing e‐retailers to develop long‐term relationships with customers and …

E-commerce and social media integration are becoming increasingly popular throughout the
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …