The market place has seen significant growth in the demand for 'ethical'products and
services. Yet, consumers often experience knowledge, evaluation and choice uncertainties …

This article empirically examines and validates a research framework that gives key insights
into the influential role played by salient characteristics of online reviews, namely …

This research augments efforts to produce a richer understanding of the drivers of choice
confidence. It investigates the interplay of a contextual factor that is readily influenced by …

Decision makers are often unable to choose between the options that they are offered. In
these settings they typically defer their decision, that is, delay the decision to a later point in …

The purpose of this study is to explore the influence of consumers' choice deferral behavior
on their intertemporal choice preference. The empirical study shows that consumers' choice …

Numerous empirical studies have confirmed the existence of the compromise effect, which
stipulates that options positioned between extreme alternatives in a product space are …

Although previous studies of consumer choice have found that common features of
alternatives are cancelled and that choices are based only on unique features, a recent …

This research augments efforts to produce a richer understanding of the drivers of consumer
choice confidence. It examines the interplay between two marketing interventions that …

Although probabilistic selling has been widely used as a tool for retailing and sales
promotion, when and how it should be used has seldom been investigated. Contributing to …

This research designed three experiments to investigate the mechanism of how imagery
perspective influences decision difficulty, which increases consumers' willingness to …