Advances in data collection and storage have tremendously increased the presence of
functional data, whose graphical representations are curves, images or shapes. As a new …

Praise for the First Edition" full of vivid and thought-provoking anecdotes needs to be read by
anyone with a serious interest in research and marketing."—Research magazine" Shmueli …

Remarketing and reselling remanufactured electronic products is one of the effective and
sustainable approaches to deal with the rapidly increasing e-waste. Studying customer …

Explore cutting-edge statistical methodologies for collecting, analyzing, and modeling online
auction data Online auctions are an increasingly important marketplace, as the new …

Internet auctions are common in nearly all consumer categories. Hence, it is not surprising
that a great deal of research has emerged on the topic in recent years. New design and …

Incivility in online commenting sections can create a hostile environment and result in the
silencing of vulnerable voices. Accordingly, content websites and social media platforms …

In this study, we investigate the effects of flow and consumer attachment on the e-loyalty of
SNS websites users. We build and test a causal model using data obtained from Renren …

Predicting weekly box‐office demand is an important yet challenging question. For theater
exhibitors, such information will enhance negotiation options with distributers, and assist in …

In sponsored search, advertisement (abbreviated ad) slots are usually sold by a search
engine to an advertiser through an auction mechanism in which advertisers bid on …

Abstract Word-of-mouth (WOM) has been seen to be one of the most powerful resources of
transmitting information. Progression in Information technology and the rise of online social …