The development of social media in the past decade has transformed the hospitality and
tourism industry. There is, however, limited empirical research on how individual employees …

Reviving tourism, in the post-pandemic era www. ssoar. info Reviving tourism, in the post-pandemic
era Christou, Evangelos (Ed.); Fotiadis, Anestis (Ed.) Veröffentlichungsversion/Published …

Gamification is one of the most innovative and digital tools for promoting products. It has
great impact on the purchase intention of the consumers. Gamification helps to retain the …

The purpose of this chapter is to investigate the role and importance of using advanced
digital marketing communication channels in retail and to analyze how adaptive the …

The power of social media to engage with people and generate business value for
organisations is indisputable. Although, the existing literature draws some interesting …

Social networks are proving to be a strategic instrument of competitive advantage. The study
aims to analyze the influence between the frequency of use, the perceived utility and the …

Social networks are proving to be a strategic instrument of competitive advantage. The study
aims to analyze the influence between the frequency of use, the perceived utility and the …

The outlook of this paper is to examine COVID-19 challenges and prospects for the future in
the Albanian tourism industry For data collection, secondary data has been collected …