Social media adoption in SMEs impacted by COVID-19: The TOE model
The purpose of the research is to analyze the behavioral intention to adopt social media in
SMEs affected by the COVID-19 crisis, based on the TOE Model. This study uses the TOE …
SMEs affected by the COVID-19 crisis, based on the TOE Model. This study uses the TOE …
Social media marketing and online small and medium enterprises performance: Perspective of Malaysian small and medium enterprises
This paper aims to investigate the effectiveness of Social Media Marketing (SMM) practices
to organizational performance, which focuses on Malaysian Small and Medium Enterprises …
to organizational performance, which focuses on Malaysian Small and Medium Enterprises …
Drop-shipping supply chain: the characteristics of SMEs towards adopting it
Abstract Malaysian Small Medium-sized Enterprises (SMEs) have always been the largest
provider to the economic development of the country. However, limited studies have been …
provider to the economic development of the country. However, limited studies have been …
Healthcare facilities website and their impact on customer satisfaction from the perspective of customer relationship management (CRM)
Recently, customer relationship management (CRM) applications have also shown
importance in areas where demand exceeds supply. The core of CRM is based on …
importance in areas where demand exceeds supply. The core of CRM is based on …
Analysis of the Effect of Social Media Marketing on MSME Performance at Citra Cosmetic Makassar
MS Kumala, R Sijabat - Kontigensi: Jurnal Ilmiah …, 2022 - jurnal.dim-unpas.web.id
The aims of the research on the Effect of Social Media Marketing on Micro Enterprises in
Indonesia are: 1) To find out the positive influence of Customer Engagement on the …
Indonesia are: 1) To find out the positive influence of Customer Engagement on the …
Analysing the adoption of Malaysian Standards (MS) on SME performances: The Mediating effects of innovation adoption factors
This study aims to explore the adoption of Malaysian Standards (MS) on SMEs
performances and is mediated by characteristics of MS, characteristics of SMEs and external …
performances and is mediated by characteristics of MS, characteristics of SMEs and external …
[PDF][PDF] Knowledge management and organizational effectiveness as a successful path to globalization for small and medium enterprises
K Vorobyova, V Raju - PEOPLE: International Journal of Social …, 2018 - academia.edu
The purpose of this paper is to study the influence of knowledge management as a critical
component of organizational effectiveness, which in its turn influences a successful path to a …
component of organizational effectiveness, which in its turn influences a successful path to a …
[PDF][PDF] Analyzing the Mediating Effects of Market Orientation on CRM Practices and Organizational Performance
Customer relationship management (CRM) is an important topic discussed by managers
and scholars in recent years. Despite the evidence provided by numerous empirical studies …
and scholars in recent years. Despite the evidence provided by numerous empirical studies …
[PDF][PDF] Role of Social Media in Success of Fashion Products: A Malaysian Consumers Perspective
1, 2, 3PhD Scholar, Limkokwing University of Creative Technology Corresponding Author:
Mst Nilufar Yasmin ABSTRACT: In modern times, social media has accelerated supreme …
Mst Nilufar Yasmin ABSTRACT: In modern times, social media has accelerated supreme …
Analyzing the Effectiveness of Social Media Marketing Original Research Article
The purpose of the paper is to report on the process and findings of factors that influence the
effectiveness of customer engagement, brand reputation image, and customer brand …
effectiveness of customer engagement, brand reputation image, and customer brand …