Purpose This article aims to provide a summary review of what is already known about
customer loyalty and identifies some emerging issues that play an important role in it. As a …

Recently, deep learning based techniques exploiting reviews are extensively studied for
rating prediction and result in good performance. Some studies consider word level review …

This study examines the effects of personalization and hedonic motivation on customer
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …

Abstract Net Promoter Score (NPS) has been widely adopted by managers as a measure of
customer mindset and predictor of sales growth. Over time, practitioners have evolved the …

Investigating the antecedents of tourist behavioral intentions and its relations with the
preceding factors has become an interest of researchers very recently. However, domestic …

Purpose This paper aims to investigate how banking websites can activate customer
engagement (CE) to consequently enhance customer trust and retention …

While the customer experience (CX) concept has rapidly gained traction in recent years, its
effect on customer brand commitment and loyalty remains tenuous. Moreover, while …

Defining and improving customer experience is a growing priority for market research
because experience is replacing quality as the competitive battleground for marketing …

This extensive literature review highlights the state of the art regarding the relationship
between customer satisfaction and loyalty, both attitudinal and behavioral. In particular, it …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …