Mobile advertising research: a comprehensive domain mapping analysis of 22 years (2001–2022)
Purpose This paper aims to understand the scholarly contributions to mobile advertising by
analyzing the publishing trend from 2001 to 2022 from the documents indexed in the Scopus …
analyzing the publishing trend from 2001 to 2022 from the documents indexed in the Scopus …
Examining the potential of virtual and augmented reality in enhancing tourism experiences
Purpose This paper aims to explore the capabilities of virtual reality (VR) and augmented
reality (AR) in enhancing the tourism experience and addressing physical travel constraints …
reality (AR) in enhancing the tourism experience and addressing physical travel constraints …
Navigating the adoption landscape of blockchain in food delivery: a UTAUT perspective
Purpose This study explores the factors impacting user adoption and trust in blockchain-
based food delivery systems, with a spotlight on the Open Network for Digital Commerce …
based food delivery systems, with a spotlight on the Open Network for Digital Commerce …
Mapping business ethics and society: A systematic journey into research and way forward
While the notion of business ethics has historical roots, previous research endeavours have
refrained from consolidating the existing body of knowledge on the intersection of business …
refrained from consolidating the existing body of knowledge on the intersection of business …
Navigating cultural complexity in global markets: insights and future directions from two decades of marketing literature
This study addresses critical questions related to cultural diversity, offering valuable insights
for global marketing managers in formulating effective marketing strategies. Utilizing a …
for global marketing managers in formulating effective marketing strategies. Utilizing a …
They acclaimed, I used: an investigation of traveller's behavioural intention to use YouTube shorts for selection of ecotourism destination
N Sharma, N Arora - Journal of Hospitality and Tourism Insights, 2024 - emerald.com
Purpose Social media offers better prospect for travellers to seek for travel information,
choose a location and share their personal travel experiences. The current study aims to …
choose a location and share their personal travel experiences. The current study aims to …
A Scientometric Study of Artificial Intelligence in the Health Care Sector
A Khurana, V Ravikumar… - 2023 IEEE International …, 2023 - ieeexplore.ieee.org
The increasing application of Artificial Intelligence usage in health care and medicine has
attracted considerable research interest in the recent past. The objective of this paper was to …
attracted considerable research interest in the recent past. The objective of this paper was to …