There is a causal relationship between existential dangers to our biosphere and our
unsustainable consumption practices. For more than three decades, academics and …

Consumption is often considered important for achieving and maintaining well-being,
particularly in current market societies. However, overconsumption is a significant driver of …

The purpose of the study is to explore the antecedents of minimalism and, further, to study
the impact of minimalism on millennials' well-being via a sense of fulfilment. To understand …

Although there is an increase in research on different aspects of voluntary simplicity (VS),
there is less understanding of the trajectories that individuals follow when adopting a …

This article theorizes and characterizes the concept of “outnovation” as an alternative or a
complement to innovation within the framework of grounded theory. Outnovation consists of …

As COVID-19 emerged as a phenomenon of the total environment, and despite the
intertwined and complex relationships that make humanity an organic part of the Bio-and …

The crossroads of scholar and marketer concerns related to healthy social media usage is
where this study extends the burgeoning literature on consumer well‐being in the digital …

Mindful consumption (MC) has ancient roots, but the scholarship has recently received
industry and academic attention. This research examines MC through a hybrid systematic …

Purpose This research aims to examine how consumer minimalism (CM), self-conscious
feelings (such as consumer guilt (CG) and consumer pride (CP)) and the inclination to use …

This study explores the tenacity of the plastics market and reveals blame work to explain
market status quo. Anti-plastic advocates accuse corporations and regulators of inefficient …