Does the country of origin of a halal logo matter? The case of packaged food purchases
Purpose This paper aims to model consumers' decision to use halal logo on packaged food
products. The model primarily tests the importance of country of origin (COO) of a halal logo …
products. The model primarily tests the importance of country of origin (COO) of a halal logo …
Factors affecting Muslim consumers' intention to purchase halal products: a comparative study in North Macedonia, Kosovo and Jordan
J Zeqiri, BA Alserhan… - … Journal of Islamic …, 2019 - inderscienceonline.com
This study aims to explore the effect of religious values, halal label, country-of-origin, halal
preference, and product information on Muslim consumers' purchase behaviour. A sample of …
preference, and product information on Muslim consumers' purchase behaviour. A sample of …
[PDF][PDF] Review of International Business and Strategy
N Muhamad, VS Leong, NM Isa - academia.edu
Purpose–This paper aims to model consumers' decision to use halal logo on packaged food
products. The model primarily tests the importance of country of origin (COO) of a halal logo …
products. The model primarily tests the importance of country of origin (COO) of a halal logo …