This review maps the body of behavioural OR studies that focus on interventions. The term 'intervention'is used here to refer to a designed problem-solving system in which individuals …
Contribution/Originality: This study is a pioneer study that examines the influence of financial literacy on the relationship of overconfidence and past investment experience with herding …
S Barta, R Gurrea, C Flavián - Cyberpsychology, Behavior, and …, 2023 - liebertpub.com
Augmented reality (AR) overcomes one of the main limitations of e-commerce, such as the prepurchase trial. The consumer can virtually see how a product is integrated into the real …
Caused by a cognitive bias, consumers tend to be overconfident and are overprecise in the valuation of products, which directly affects product demand and price. Many manufacturers …
D Arnott, S Gao - Decision Support Systems, 2019 - Elsevier
Theories of decision-making, both prescriptive and descriptive, have long been important to decision support systems (DSS). Currently, the field of behavioral economics (BE) provides …
To address a research gap on how AI can be leveraged to enhance customers' in-store journeys, this study evaluates the effectiveness of an AI-powered conversational decision …
D Arnott, S Gao - Journal of Information Technology, 2022 - journals.sagepub.com
Theories of decision-making have long been important foundations for information systems research and much of the information system is concerned with information processing for …
C Hildebrand, G Häubl… - Journal of Marketing …, 2014 - journals.sagepub.com
Customizing a product by choosing each of its attributes individually tends to be onerous for consumers, and the benefits of product customization may thus be offset by an increase in …
Technological advancements have enabled the emergence of increasingly intelligent and autonomous support of private decision-making. Automated financial investing by robo …