Attitude strength has been the focus of a huge volume of research in psychology and related
sciences for decades. The insights offered by this literature have tremendous value for …

Attitudes have been a central topic in social psychology from its early beginnings. But what
exactly are attitudes, where do they come from, and how can they be modified? The overall …

In the last decade, eWOM has arguably become the most preferred way for consumers to
seek and share consumption-related information. eWOM as a research topic also garnered …

A key characteristic of democratic politics is competition between groups, first of all political
parties. Yet, the unavoidably partisan nature of political conflict has had too little influence on …

Abstract To psychologists Adler (1927/1954) and Maslow (1954), fully mature individuals
care deeply for all humanity, not just for their own ingroups. This paper reports a series of …

Welcome to the third edition of The Psychology of Attitudes & Attitude Change. As you would
expect, this edition contains many new developments. As a starting point, Bas Verplanken …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

Since the publication of our first text on social cognition, a lot has changed for us personally
(children come and gone, grandchildren have arrived, new jobs, new houses) and …

A review of research suggests that the desire for opinion reinforcement may play a more
important role in shaping individuals' exposure to online political information than an …

A meta-analysis (k of conditions= 128; N= 4,598) examined the influence of factors present
at the time an attitude is formed on the degree to which this attitude guides future behavior …