Despite the relevant attention paid both by the academic and by the practitioner
communities, extant understanding and knowledge about how to implement customer …

The main purpose of this study is to investigate the relationship between patient perception
of healthcare quality, patient satisfaction, and patient trust and the mediating effect of patient …

In today's high competitive and globalize banking context, increasing Customer loyalty
emerges as the most important challenges faced by marketers. Cultivating loyal customers is …

This study examines the moderating effects of corporate social responsibility (CSR) on the
association between market orientation and firm performance in the context of an emerging …

Abstract Evaluation of the effectiveness of public benefit charitable nonprofit organizations
(NPOs), both in terms of organizational performance and social impact, has been …

In today's heightened ethical awareness and increased competitive pressure, the
implications of ethical behavior for financial institutions have become a vital determinant of …

This exploratory research article is concerned with students' selection of retail banks in the
United States and Ghana. It is a comparative cross‐national study aimed at revealing the …

Given the growing role of affective factors in consumer behaviour and particularly on brand
loyalty, the deterioration of these factors can provide an additional explanation of the …

Total Quality Management (TQM) is a management philosophy that is widespread among
many organisations all over the world. Accordingly, the practical implications of TQM on an …

This paper attempts to investigate the effect of ethical sales behavior on customer loyalty in
the context of sales representatives of Procter & Gamble (P&G) at Metro Cash & Carry …