Celebrity credibility constitutes a significant portion of the celebrity brand endorsement
literature. While this field of research is mature with a rich history of 45 years, it lacks a …

This conceptual paper provides a brief review of hospitality consumers' information search
behavior and the factors that are likely to influence their information search behavior and …

This research investigates perceptions about online content attractiveness, interactive
engagement and real time conversation capabilities through travel and tourism social media …

Purpose Young consumers are increasing using electronic word-of-mouth (eWOM) in travel
social networking sites to make purchase decisions. This paper aims to test the extended …

Purpose This study aims to adopt a cognitive heuristic approach to investigate the
interaction effect of a message source characteristic (reviewer expertise [RE]) and two …

Purpose Customers are increasingly using mobile applications (apps) to compare prices of
travel and hospitality services and to purchase their itineraries, tours and stays. This study …

This study examines an “evaluation nudge” in which consumers' preferences for tourism
products are dependent on whether the online information about alternative products is …

The demand for online food delivery has increased considerably throughout the world
during the COVID-19 pandemic. Consumers' habits in searching for information on and …

Purpose This study aims to investigate perceptions about interactive travel websites. The
researchers hypothesize that engaging content, the quality of information and source …

Retailers have little control over what their customers say about their products and services
online. Review platforms (eg, Yelp and Travelocity) are rife with negativity, from both real …