Rising concerns about social isolation and loneliness globally have highlighted the need for
a greater understanding of their mental and physical health implications. Robust evidence …

This paper explores the transformative impact of Big Data Analytics on Customer
Relationship Management (CRM), focusing on its role in enhancing customer engagement …

The rapid adoption and evolving nature of artificial intelligence (AI) is playing a significant
role in shaping the music streaming industry. AI has become a key player in transforming the …

The integration of information technology tools, particularly internet and web marketing, has
emerged as a pivotal driver in the expansion of marketing operations across diverse …

Purpose This study aims to elucidate the dynamics of social media discourse during global
health events, specifically investigating how users across different platforms perceive, react …

The fourth industrial revolution (4IR) is changing the creative industry. This article examines
the impact of selected technologies within the 4IR—artificial intelligence, as well as virtual …

Dynamic pricing of airline tickets in competitive markets demands innovations that respond
to fluctuating market conditions. Public events, such as sporting events, music concerts, and …

Marketing strategies are being revolutionised by rise of consumer-generated data as well as
expanding availability of Machine Learning (ML) tools. It is highly unlikely that academics …

Background. As artificial intelligence and AI-powered systems continue to grow, the role of
data scientists has become essential in software development environments. Data scientists …