Stakeholder satisfaction with corporate conflict engagement actions: Exploring the effects of goodwill, trust, and value alignment
In the last decade, businesses have played an increasingly significant role in promoting
stability, democracy, and human rights, particularly concerning the United Nations …
stability, democracy, and human rights, particularly concerning the United Nations …
Finding the Right Voice: How CEO Communication on the Russia–Ukraine War Drives Public Engagement and Digital Activism
K Hamelberg, K de Ruyter… - Journal of Public …, 2024 - journals.sagepub.com
This research examines the influence of CEO versus brand communication on public
engagement and digital activism during the Russia–Ukraine war. Brand communication …
engagement and digital activism during the Russia–Ukraine war. Brand communication …
[PDF][PDF] The moderating role of value alignment: How corporate social advocacy survives the polarized public responses
J Liu, B Getz - Public Relations Journal, 2024 - instituteforpr.org
Abstract Both 2018 Nike's Colin Kaepernick and 2019 Gillette's commercial campaigns
received backlash on social media over their stances addressing social justice issues …
received backlash on social media over their stances addressing social justice issues …
Channeling Employees' Positive Moral Emotions in CEO Activism: The Role of Care-Oriented Leadership Communication
ABSTRACT CEO activism has the potential to inspire employees' activism and engender a
broad societal impact. Yet, few studies have provided empirical evidence exploring the …
broad societal impact. Yet, few studies have provided empirical evidence exploring the …
A strategic approach to CEO activism: issue selection and communication of motives
Y Kim - Journal of Marketing Communications, 2024 - Taylor & Francis
Despite the recent surge in CEO activism, studies on strategic communication and
management approaches to CEO activism have been scarce. Drawing from issue maturity …
management approaches to CEO activism have been scarce. Drawing from issue maturity …
[PDF][PDF] Yes to Koch, No to Woke: Public Opinion, Free Markets, and Business Involvement in Politics
In this paper, we use data from the 2022 Cooperative Election Study to explore the
relationship between partisanship, attitudes toward free markets, and corporate social …
relationship between partisanship, attitudes toward free markets, and corporate social …
[PDF][PDF] DIE WAHRNEHMUNG DER WERTEORIENTIERTEN FÜHRUNG DURCH DIE GENERATIONEN Y UND Z
N Fundneider - diglib.uibk.ac.at
Die aktuell jüngsten Erwerbstätigen sind die Angehörigen der Generation Y und Z. Ihnen
wird nachgesagt, dass sie eine klare Vorstellung haben und andere Werte vertreten als ihre …
wird nachgesagt, dass sie eine klare Vorstellung haben und andere Werte vertreten als ihre …
[PDF][PDF] Session 6.2 Young consumers
L Moudnia, M Korchiab - 28th International Conference on Corporate … - uscholar.univie.ac.at
Traditional banks face declining trust from young people due to numerous environmental
and financial scandals. Consequently, a significant portion of young individuals express the …
and financial scandals. Consequently, a significant portion of young individuals express the …