This study explores how the appropriation of another country's cultural initiatives by a
consumer can influence country of origin (COO) effects and how this might be explained …

Changing negative attitudes toward foreign products and brands can be a daunting
challenge. Changing such attitudes toward countries/destinations is even more difficult due …

Purpose This study aims to clarify the relationship between two plausible conflicting attitudes
in cross-cultural context-consumer affinity and consumer ethnocentrism (CET) and to …

Drawing from negativity bias, fading affect bias, and ambivalence literature, we provide
evidence that consumer nostalgia acts as a countervailing force to consumer animosity in …

This systematic literature review aims to synthesize the academic research on consumer
ethnocentrism comprehensively. The study systematically examines the development of …

Purpose The purpose of this paper is to investigate Generation Y consumers' symbolic
consumption on brand attitude and purchase intention toward global brands …

Consumers do not look at attitudinal objects (products, nations) in terms of black and white.
Because conflicting attitudes exist, it is important to understand how these translate into …

Purpose While globalization has made it easier to consume foreign products, consumption
decisions are rarely straightforward. Both love and hate relationships between consumers …

The objective of this study is to examine Indian consumers' global identity, ethnocentrism
and animosity between India and China–two countries that have a diverse economic …

This study investigates consumer preferences for domestic products in an emerging
economy market. We argue that consumer preferences are contingent on the level of …