A neuroscientific method for assessing effectiveness of digital vs. Print ads: Using biometric techniques to measure cross-media ad experience and recall
A Ciceri, V Russo, G Songa… - Journal of …, 2020 - journalofadvertisingresearch.com
Marketers can choose among various media to convey advertising, ranging from printed
advertising on paper to websites through the Internet and mobile through smartphones and …
advertising on paper to websites through the Internet and mobile through smartphones and …
[PDF][PDF] Does Sex Still Sell? How Perception of Sexualized Advertising Influences Buying Behaviors
A Johnson - 2023 - digital.library.txstate.edu
Past research has shown mixed effects of sexualized advertising on purchasing behaviors,
with some studies showing that sexualized advertising increases sales and others showing …
with some studies showing that sexualized advertising increases sales and others showing …
[图书][B] Viewing Violence: An Exploration of Emotional Reactions to Viewing Terrorist Imagery
KM Breen - 2020 - search.proquest.com
Violent extremist organizations (VEOs) use new, innovative means of recruitment and
dispersing propaganda through various channels of information outlets. Through images …
dispersing propaganda through various channels of information outlets. Through images …