Intertemporal choices–decisions that play out over time–pervade our life. Thus, how people
make intertemporal choices is a fundamental question. Here, we investigate the role of …

Although an ideal definition for a designed product is relative, it is primarily related to the
appearance of the product. In this research, the focus is on visual perception, which has a …

With the increased affordability of eye-tracking technology, its applications in discrete choice
experiments (DCEs) are rapidly increasing. It is critical to understand the current state of …

The consumer decision-making process for buying food products is based on various
factors. One of these is the perceived value that the consumer acquires upon seeing a …

Cooperation is essential for human societies, but not all individuals cooperate to the same
degree. This variability may relate to individual motives like other-regarding or risk …

Os indivíduos tomam decisões a todo momento, de caráter simples ou complexo, de forma
rápida ou demorada, da pequena ou grande disponibilidade de informações, de natureza …