This study analyzed how consumers' previous purchase experiences influence environmental consciousness and attitude towards green product purchase intentions …
This paper examines valuable main predictors of the so-called green consumption and drivers of consumers' capabilities to pay more for eco-green accommodation services across …
Ecolabels are regarded as an exceptional marketing and advertising tool that informs contemporary consumers about the green traits of a product. They provide information that …
Purpose When a company practices greenwashing, it violates consumers' expectations by deliberately deceiving them about their environmental practices or the benefits of their …
A Kumar, R Basu - Journal of Indian Business Research, 2023 - emerald.com
Purpose This study aims to explore the effect of eco-labels on green product purchase intention among consumers of electrical/electronic products in an emerging market context …
In the complex context of green consumption, researchers have examined the impact of many variables on pro-environmental behaviours, but have paid little attention to the effects …
Research on food waste reduction suggests that solutions aimed at reducing waste early in the consumption cycle are the most impactful. Based on this premise, food research labs …
Previous research has emphasized the importance of product packaging to consumers' attitudes and purchase intentions, but empirical studies that explore the specific …