Consumer buying behavior is an important aspect in every marketing strategy to produce
maximum output from the market. This study aims to determine how advertisement affects …

The hybrid review format (verbal reviews accompanied by pictures) is increasingly prevalent
in online consumer reviews. However, the mechanism behind the superiority effect of hybrid …

Purpose Do consumers rate reviews describing other consumers' sensory experience of a
product (touch, smell, sight, hear and taste) as helpful or do they rate reviews describing …

Purpose The clothing industry is one of the earmarked industries in many countries following
the rising demand and consumption of clothing products among millennials. Malaysia and …

Purpose The purpose of this study is to figure out the factors (ie ad type and ad
personalization) that diminish the detrimental advertising clutter effects in terms of ad …

Purpose The purpose of this study is to empirically examine the effects of the numerical cues
(NC) used in online review comments on perceived review helpfulness and the underlying …

As many of recent study showed that e-marketing activities lead into higher marketing
performance such as sales, we believe that e-marketing should be evaluated in terms of its …

Examining and analyzing the determinants facilitating consumers' intention to buy via mobile
commerce platforms have untapped potential when it comes to advertisement potential and …

Purpose In this research, the authors aim to investigate the impact of product display
quantity on consumers' online purchase intention through the diminished pain of payment, in …

Purpose Placement prominence is a multidimensional concept. Previous studies have
defined and operationalized prominence in different ways, and no studies have tried to …