Social media advertisement (ad) is a growing phenomenon designed to reach and engage
customers. However, despite their continued adoption, less remains known regarding the …

This article presents and illustrates a novel value-based well-being framework, derived from
service-dominant logic notions of the link between value and well-being. Based in a wide …

The influence mechanism for brand experience in virtual sports brand communities is the
subject of many studies, but these studies do not feature a holistic consideration of …

E-learning systems are increasingly becoming essentials tools for delivering education.
Hence, understanding factors determining their use and continuous satisfaction is important …

Umgesetzt wird eine solche Perspektive bereits dort, wo Kund: innen von Unternehmen eine
passgenaue Ausrichtung auf ihre persönlichen Ansprüche erwarten. Gesellschaftliche …

Im Forschungsbereich der wert-und kundenzentrierten Dienstleistungsgestaltung werden
Bedürfnisse von Kund: innen in marktfähige Angebote überführt. Dabei trifft die …

In this dissertation, I explain how organisational and personal practices transcending the
usual business context are consequential to the value creation process. Adopting the …