In this paper we report the results of a qualitative multimodal analysis of a corpus of Spanish
and British TV ads featuring female hygiene products such as tampons, liners and sanitary …

The possible harmful effects of advertising in magazines aimed at teenagers have not lost
relevance. Thus the aim of this article is to explore the linguistic characteristics used as …

Our aim in this article is to explore the paralinguistic characteristics of voices in voice-overs
in a corpus of English and Spanish TV ads. Our underlying premise is that voice-overs, just …

In the research carried out in the last decades in the fields of phonetics and phonology on
the one hand, and in perceptual studies on the other hand, any quick search on the internet …

Globalization and advertising/promotional translation–variously also termed 'localization','
adaptation','rewriting'or 'transcreation'–are related in many ways. First, the globalization of …

[ES] La industria cinematográfica ha sido una de las responsables de la propagación de
estereotipos a lo largo del tiempo. Este trabajo tiene como objetivo analizar dos películas …

La actividad publicitaria adquiere relevancia cuando los medios de comunicación se
globalizan y la convierten en una necesidad mundial, lo que requiere la intervención de la …

Докладът маркира особености на българския масмедиен лексикон в контекста на обща
картина, акцент в която са метаморфозите на думите, попаднали в мрежите на …

Empezamos este capítulo recordando un tango, que es una manera de dotar al pasado de
belleza musical y de sentimiento. La paradoja es que Carlos Gardel y Alfredo Le Pera …

This part of the book focuses on ethnic stereotyping in advertising, signposting diachronic
changes in cultural perspective and shifts in perceived identity that may coexist in conflicting …