C Spence, S Keller - Psychology & Marketing, 2024 - Wiley Online Library
The field of sonic branding/marketing has grown rapidly in recent years, as has commercial interest in more science‐based approaches to the practice, particularly as more brands and …
YA Singgalen - KLIK: Kajian Ilmiah Informatika dan Komputer, 2024 - djournals.com
Abstract This study explores Extended Reality (XR) products, specifically focusing on the Apple Vision Pro, to elucidate consumer perceptions and the underlying social dynamics of …
В отечественной психологической литературе практически отсутствуют исследования, посвященные эстетическому опыту. Это может быть обусловлено отсутствием …
There are practically no studies devoted to aesthetic experience in the Russian psychological literature; this may be due to the lack of techniques by which aesthetic …