While practice and research show that Corporate Social Responsibility (CSR)
communication on social media can have positive effects on corporate reputation, brand …

Highlights•Consumers support brands engaged in CSR through purchase and other pro-
company behaviors.•These responses are based on reputational effects and changes in …

This study examines how consumers' corporate social responsibility (CSR)‐related activities
in social media affect their responses to brands. We defined consumers' CSR‐related …

Consumers are increasingly concerned about sustainable development. This study
investigates the impact of environmentally-framed reviews on review rating scores …

Purpose Qualitative research suffers from “contestation” and a lack of “boilerplate” problems
to assessing and presenting qualitative data, which have hampered its development and the …

Although previous studies revealed the positive perception effect of corporate social
responsibility (CSR) on consumer behavior, the influence mechanism and the impact of …

In recent years, firms have become increasingly involved in sociopolitical issues via
corporate political advocacy (CPA) and corporate social responsibility (CSR) while …

Our study examines how a company's engagement in corporate social responsibility (CSR)
influences word of mouth (WOM) about the company on Twitter, particularly during a service …

Purpose Limited research has explored why and how cause-related marketing on social
media influences consumers' responses. Drawing upon balance theory and consistency …

Product failures often lead consumers to engage in vindictive behaviors. Dissatisfied
consumers can easily share their negative product/service experiences with others online …