This article reviews social cognitive research suggesting that people shape their beliefs and
judgments of the social world to maintain sacrosanct beliefs of the self as a capable, lovable …

This chapter reviews research on consumer psychology with emphasis on the topics of
categorization, inferences, affect, and persuasion. The chapter reviews theory-based …

Social media influencers as human brands: an interactive marketing perspective | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

The primary goal of this research is to conceptualize and develop a scale of green
consumption values, which we define as the tendency to express the value of environmental …

This research documents a substantial disconnect between the objective quality information
that online user ratings actually convey and the extent to which consumers trust them as …

Research on organizational signalling tends to focus on the effects of isolated or congruent
signals, assuming highly rational responses to those signals. In this study, we theorize about …

Many companies offer products with social benefits that are orthogonal to performance (eg,
green products). The present studies demonstrate that information about a company's …

Brands play an important role in consumers' daily life and can represent a big asset for
companies owning them. Owing to the very close relationship between brands and …

The current customer-centric business environment requires hospitality firms to pursue
strategies steering customer behaviors beyond transactions, which are frequently referred to …

Product experience seduces consumers into believing that they learn more than is actually
so. There are several reasons for this. First, experience is more engaging than most attempts …