Although there is increasing interest in place and destination branding, the inter‐disciplinary
nature of the field poses challenges for the development of a coherent knowledge base …

The growth of globalization has intensified the competition among countries, cities and
regions to attract various target audiences. Places need different marketing and branding …

Since the 1990s, city branding has become a key factor in urban development policies.
Cities all over the world take specific actions to manipulate the imagery and the perceptions …

This article uses the narrative tool of a walk through Tianjin Eco-City, China, as an entry
point in raising and discussing key questions in contemporary eco-city research. Eco-city …

Through a critical reading of city branding theories and practices, this article identifies a
nexus between city branding and urban planning related to master planning and …

The literature about cities' marketing is replete with articles on the subject of city branding.
Included in this literature are articles dealing with the subject of measuring city image, which …

The article looks at the evolution of urban branding in the city of Turin, Italy, over a period of
about ten years. As reported in a previous article published in Cities, at the end of the …

Place branding refers to the creation of value in space by reinforcing and representing place
assets in a cohesive manner, as a narrative image of the place itself. Such narratives of …

This paper discusses the importance of co-created visual narratives in developing
participatory and inclusive place branding. We refer to the need for a socially responsible …

ABSTRACT A growing number of cities around the world have taken advantage of their
green image of the purpose of place branding. In the research literature, it is suggested that …