Behavior of Halal Cosmetic Product Purchase Decision In Generation Z

A Afendi, M Mashilal, A Ghofur… - Journal of Digital …, 2024 - journal.walisongo.ac.id
One of the halal lifestyles that continues to increase in Indonesia is the use of halal cosmetic
products. The purpose of this study was to examine the effect of religiosity and country of …

Keputusan Pembelian Berbasis Citra Merek Dan Kepercayaan Konsumen

YR Puspita, TT Andari - Jurnal Ekonomi dan Manajemen (JEM), 2024 - journalpedia.com
Penelitiian ini bertujuan untuk mengetahui tanggapan konsumen terhadap citra merek dan
kepercayaan konsumen dalam mencapai keputusan pembelian di PT. Jala Lintas Media …

PENGARUH BRAND AWARENESS DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN

N Jihana, E Yuningsih - Jurnal Visionida, 2024 - ojs.unida.ac.id
This study aims to test and analyse the effect of brand awareness and celebrity endorsement
on purchasing decisions with consumer confidence as an intervening variable. The …

[PDF][PDF] COMPARISON OF NAÏVE BAYES AND LIWC FOR SENTIMENT ANALYSIS OF GOJEK (GOTO FINANCIAL) USER SATISFACTION

E PERANGINANGIN, ER KABURUAN… - Journal of Theoretical and …, 2023 - jatit.org
Customer satisfaction impacts customer retention. Thus, it is important for the service
provider's business development including for GoTo Financial which has a very large …