YR Puspita, TT Andari - Jurnal Ekonomi dan Manajemen (JEM), 2024 - journalpedia.com
Penelitiian ini bertujuan untuk mengetahui tanggapan konsumen terhadap citra merek dan kepercayaan konsumen dalam mencapai keputusan pembelian di PT. Jala Lintas Media …
N Jihana, E Yuningsih - Jurnal Visionida, 2024 - ojs.unida.ac.id
This study aims to test and analyse the effect of brand awareness and celebrity endorsement on purchasing decisions with consumer confidence as an intervening variable. The …
Customer satisfaction impacts customer retention. Thus, it is important for the service provider's business development including for GoTo Financial which has a very large …