Purpose The purpose of this study is to systematically review the existing literature on
Islamic marketing and its major impacts on consumer behaviours. In addition, this study …

During the last three decades, the concept of liminality has been used by consumer
researchers to examine consumption‐related phenomena associated with ambiguous …

In the popular imagination sex sells. Yet, marketing theory has relatively little to say about
sexuality per se. Drawing on Žižek's metaphor of critical theory as 'short-circuiting'the …

Although consumption taboos are prevalent in everyday life, consumer research interest in
the topic remains scant and focuses mostly on taboo products. This research moves by …

This book focuses on media and zeroes in some critical and oppositional aspects of internet
usage within Turkey. It does not radically challenge some works on Turkey's recent grand …

During a roundtable discussion at the 2022 GENMAC Conference, a group of researchers
specializing in religiosity and spiritual consumption, using examples from their own …

This article explores the distribution, popularity, and contestation of Turkish television series
(dizi) in Bulgaria. How could dizi become popular in Bulgaria, after 500 years of imperial …

In this study, we conceptualise the phenomenon of cringe watching in order to understand
why and how consumers engage with media that make them uncomfortable. We mobilise de …

Despite some marketing researchers claiming the existence of a large body of literature on
sexuality within the field, women's sexual practices remain a blind spot of marketing …

Series were introduced into daily media culture through radio in 1930. By 1950, they had
evolved into programmes that are built on the serial narrative structure that still exists today …