Theme parks have attracted extensive scholarly attention within and outside the tourism
literature. These parks have been studied from various stances, yet a uniform definition and …

Purpose Drawing on chaos theory as an overarching approach, as well as guidelines from
effectuation and transformative learning theories, this study aims to evaluate the changing …

Purpose Training is one of the key dimensions of internal marketing. Virtual reality (VR), a
computer technology that replicates an environment (real or imagined) and simulates a …

Interactive marketing and relationship quality in Islamic banking: A Parepare case study | Asian
Journal of Islamic Management (AJIM) Quick jump to page content Main Navigation Main …

As restaurants are resuming normal operations, COVID-19 mitigation strategies are still in
place. An effective COVID-19 mitigation protocol may facilitate a more successful rebound …

The current study developed and examined integrative models to analyze the influence of
national culture on purchase decision attributes (PDAs) between American and Chinese …

The purpose of this study is to understand the process through which internal market
orientation leads to service innovative behavior via a serial multiple mediator model, with …

Multi-dimensionality of internal marketing (IM) concept continuously poses a challenge for
researchers because a number of measurement approaches have been used for more than …

Adoption of e-CRM has been a recent strategy in the majority of business organizations,
more particularly the developing countries, and, as such, managers have strategically …

Purpose The purpose of this paper is to investigate consumer preferences towards
innovative rice products, and cross-cultural determinants of customers' perceived value and …