This study proposes that the benefits gained from marketing performance measurement are
determined by how an organization exploits the metrics system under specific …

Purpose–The purpose of this paper is to investigate service quality of e-commerce Websites
in online platform and their contribution on e-business promotion. Design/methodology …

Demonstrating the monetary outcomes of marketing is no longer considered a virtue but a
necessity by the top management. Marketers are increasingly held accountable for their …

Abstract Small and Medium Enterprises (SMEs) continue to struggle to measure the success
of their website. This results in ineffective eCommerce activities and the consequent …

The use and continuous use of the website in the developed countries universities are
predominant, and the developing countries universities are heightening their effort in the …

Webometric seeks to assess the convenience as well as experience of users, as they
interact with webbased system. Businesses use websites as means to present their …

The importance of e‑government models lies in their offering a basis to measure and guide e‑
government. There is still no agreement on how to assess a government online. Most of the …

There is still a lack of an engineering approach for building Web systems, and the field of
measuring the Web is not yet mature. In particular, there is an uncertainty in the selection of …

Purpose–The purpose of this paper is to present an effectiveness conceptual framework to
evaluate the overall performance of corporate advertising web sites towards the multiple …

The use of Web 2.0 tools has been transforming the interaction between companies and
their clients, especially for those that are selling emotional products. Consumers are …