The popularity of social networking sites (SNSs) has prompted researchers to investigate the
relationship between SNS use and various psychological variables, one being, self-esteem …

In the past decade, various scales have been developed for measuring engagement with
social network sites (SNS), but validity concerns have recently been raised about some of …

Sažetak One of social media's influences on public relations has been the connection they
provide organizations with stakeholder groups, and the need to recognize new and …

El artículo aborda los supuestos de las metodologías para medir la conversación online.
Estas registran lo que hacen los usuarios que acceden a perfiles de medios sociales …

Big Data research is currently split on whether and to what extent Twitter can be
characterized as an informational or social network. We contribute to this line of inquiry …

To analyse social and behavioural phenomena in our digitalized world, it is necessary to
understand the main research opportunities and challenges specific to online and digital …

Early-onset cancer patients, survivors and caregivers have unique needs in comparison to
their older counterparts. As a result, they often turn to social media to find others with similar …

This study examines how the Self-expression of Millennials on Snapchat impacts the
platform's use and user purchase motivations. Employing the uses and gratifications (U&G) …

New social network platforms such as TikTok have grown into new, more interactive content
formats that appeal to younger generational groups. Through uses and gratifications (U&G) …

Assessing the connection between social media engagement and activism for strategic
communication is tricky. Although social media facilitate protests, they may also create a lazy …