One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …

Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

When we use language to communicate, we must choose what to say, what not to say, and
how to say it. That is, we must decide how to frame the message. These linguistic choices …

We tested the plausibility of a cognitive-emotional model to understand the effects of
messages framed in terms of gain, non-loss, non-gain, and loss, and related to the health …

The present research examined how value-free and value-driven measures of argument
strength (MAS) can be computationally extracted using a theory-driven approach at scale in …

Objective: This study examined how standard and culturally targeted versions of gain and
loss-framed messaging affect African Americans' colorectal cancer (CRC) screening …

Effective recommendations on healthy food choice need to be personalized and sent out on
a large scale. In this paper, we present a model of automatic message selection tailored on …

The COVID-19 pandemic (and its aftermath) highlights a critical need to communicate health
information effectively to the global public. Given that subtle differences in information …

Receptivity to recommended colorectal cancer (CRC) screening can be enhanced by the
use of loss-framed health messaging that emphasizes the possible consequences of failing …

Although local food purchasing provides several benefits to both consumers and producers,
research on what recommendation messages can effectively promote the purchase of local …