Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments
Y Li, B Liu, L Xie - Journal of Business Research, 2022 - Elsevier
Celebrity endorsement has become ubiquitous in international destination marketing, but
studies have rarely assessed the differences between the effects of endorsement by a local …
studies have rarely assessed the differences between the effects of endorsement by a local …
Content marketing in e-commerce platforms in the internet celebrity economy
Purpose With the popularity of social media and, recently, live streaming, internet celebrity
endorsements have become a prevalent approach to content marketing for e-commerce …
endorsements have become a prevalent approach to content marketing for e-commerce …
[图书][B] Strategie und Technik der Werbung: Verhaltenswissenschaftliche und neurowissenschaftliche Erkenntnisse
W Kroeber-Riel, FR Esch - 2015 - books.google.com
Advertising is full of replaceable, boring and weak ads, which neither shape nor increase
brand profiles. There is a gap of professionalism between the development and the …
brand profiles. There is a gap of professionalism between the development and the …
Celebrity endorsements in destination marketing: A three country investigation
The present study extends research on the role of celebrity endorsements in destination
marketing by exploring various facets of the effect of celebrity endorsements in destination …
marketing by exploring various facets of the effect of celebrity endorsements in destination …
Assessing celebrity endorsement effects in China: A consumer-celebrity relational approach
Celebrity endorsement is a salient executional strategy in china, where national celebrities
often endorse more than 20 brands. This paper adopts a relational perspective to examine …
often endorse more than 20 brands. This paper adopts a relational perspective to examine …
Celebrity endorsement: Conceptual clarifications, critical review, and future research perspectives
L Ambroise, N Albert - Recherche et Applications En …, 2020 - journals.sagepub.com
Although the literature on celebrity endorsement is abundant and complex, few studies have
provided a review of this issue. Our article thus seeks to complement this dearth of studies …
provided a review of this issue. Our article thus seeks to complement this dearth of studies …
The importance of perceived endorser credibility in South Korean advertising
C La Ferle, SM Choi - Journal of current issues & research in …, 2005 - Taylor & Francis
A study was undertaken to examine the effectiveness of celebrity endorsements in Korean
advertising. Beyond traditional measures of attitude toward the ad, the brand and intent to …
advertising. Beyond traditional measures of attitude toward the ad, the brand and intent to …
Displaying employee testimonials on recruitment web sites: effects of communication media, employee race, and job seeker race on organizational attraction and …
This study investigated participants' reactions to employee testimonials presented on
recruitment Web sites. The authors manipulated the presence of employee testimonials …
recruitment Web sites. The authors manipulated the presence of employee testimonials …
Investigating web‐based recruitment sources: Employee testimonials vs word‐of‐mouse
G Van Hoye, F Lievens - International Journal of Selection and …, 2007 - Wiley Online Library
Although the internet has dramatically changed recruitment practices, many web‐based
recruitment sources have not yet been investigated. The present study examines the effects …
recruitment sources have not yet been investigated. The present study examines the effects …
[图书][B] Metrosexual masculinities
M Hall - 2014 - books.google.com
Modern men the world over are becoming increasingly fascinated with their image,
spending more of their disposable income on beautification products and services. This …
spending more of their disposable income on beautification products and services. This …