Research in services has long recognized the need for managers to focus internally on
employees as well as externally on customers. This internal focus is the domain of internal …

Purpose–The purpose of this paper is to provide experimental evidence supporting the view
that internal service quality has a direct effect on external service quality …

Purpose The present study examines the concept of internal market orientation (IMO) and its
effects on organisational performance comprising job satisfaction and employees' loyalty in …

Purpose The purpose of this paper is to perform a psychometric evaluation of the internal
green marketing (IGM) scale in the context of consumer, industrial and service industry from …

The adoption of blockchain technology by companies can change the way they interact with
stakeholders, redefining communication strategies and other marketing processes. In this …

The objective of this research is to demonstrate the importance of logistics and marketing to
overall company performance. The focus is on the relationship between logistics and …

Most of the studies on internal marketing and customer perception relations have conducted
survey questionnaires only among employees. It is estimated that this methodology …

Die Autoren stellen Sourcing-Strategien sowie Modelle und Gestaltungsgrundsätze für die
Supply-Chain im Handel und für unternehmensübergreifende Supply-Chain-Prozesse dar …

Purpose–The present empirical study intends to address a significant topic for business
management, such as the influence of market orientation (MO) on the internal and external …

Supply chain management (SCM) emerged in the early 1980s as a result of the rapidly
changing and challenging business environments in many industries. SCM is a …