Purpose The purpose of this study is threefold. First, human brands are conceptualized and
the distinction between them and personal brands is established. Second, human-brand …

While public discussion about mental illness has become increasingly common in the
United States, previous research has found that having a mental illness diagnosis is …

This study analyzed media framing of two players from the National Basketball Association
(NBA), Royce White and DeMar DeRozan, who both publicly addressed their mental health …

Religious language is all around us, embedded in advertising, politics and news media. This
book introduces readers to the field of theolinguistics, the study of religious language …

Utilizing a 2 (race)× 2 (sex)× 3 (response strategy) factorial experiment, this study
interrogates the extent to which an athlete's race and gender impacts the image repair …

This research examines the effects of racial stereotypes embedded within sports media. An
experiment was conducted to examine the impact of racialized “brawn” and “brain” frames …

To solidify itself as a socially progressive global brand, the US-based sports apparel
corporation Nike produces and distributes advertisements featuring women from around the …

Using critical rhetorical analysis (McKerrow,) as a method of analysis and critique, and
informed by critical whiteness studies (Nakayama & Krizek,) and Black feminist thought …

This study examined media representations of male superstar athletes over more than three
decades. Some journalists portrayed their subjects as smart, physically attractive young men …

This systematic review was based on the work of Arksey and O'Malley and presents the
current research on social media use in North American basketball. Thirty-five articles were …