This research primarily examines the customer perspective in service innovation in the
context of hotel co-creation. Further, present research proposes an extended basic model of …

The advent of smartphones revolutionized and took the market to a new level. Now a days,
majority of internet users spend their maximum time on smartphones, specifically on mobile …

The study anchors on the proposition that organizational justice be practiced first by the
organization for employees to develop positive organizational citizenship behavior that …

The utilization of mobile fitness applications (apps) is on the rise, making user retention and
engagement critical factors in the commercial success of these apps. However, research in …

This paper proposes a validated model of the customers' perception towards gamified apps
and customer engagement in the online shopping environment. The study has used the …

This study was aimed at the research of the organization development interventions on the
individual's Open-mindedness (OM) and Identity (ID) to improve innovation performance (IP) …