Social media brand pages act as excellent means for engaging consumers. While most sport clubs use social media such as Facebook to enhance fan engagement, extant …
A Pizzo, B Baker, S Na, M Lee… - Faculty/Researcher …, 2018 - scholarshare.temple.edu
eSports–organized video game competitions–are growing in popularity, with top tournaments drawing crowds of spectators rivaling traditional sporting events …
Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans …
Research questions: To tackle the idiosyncrasies associated with esports online spectatorship, the study was designed to:(a) develop the Motivation Scale of Esports …
Z Chen, S Li, Q Wu, Z Wu, S Xin - Current Issues in Tourism, 2023 - Taylor & Francis
Although the number of studies on sport tourism has increased in recent years, there is a shortage of systematic reviews. This study meta-analytically investigated 40 correlation …
Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning …
Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events …
L Wallace, J Wilson, K Miloch - … Journal of Sport …, 2011 - journals.humankinetics.com
Social-media Web sites provide a strategic means for college and university athletic departments to build and maintain a strong brand presence when cultivating relationships …
All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in …