Recent consumer research has examined contexts where market-based exchange, gift-
giving, sharing, and other modes of exchange occur simultaneously and obey several …

This special issue features a collection of papers that explore the notions of “market
agencements” and “market agencing,” recently introduced in market studies, and reflect on …

References | Emerald Insight Books and journals Case studies Expert Briefings Open
Access Publish with us Advanced search References No Business is an Island ISBN : 978-1-78714-550-4 …

The proliferation of deceptive content online has led to the recognition that some actors in
the digital media ecosystem profit from disinformation's rapid spread. The reason is that a …

This paper introduces the special issue focusing on impact. We present the four papers in
the special issue and synthesize their key themes, including dialogue, reflexivity and praxis …

We investigate how the concept of persona can be used in managing brand persona-
fication. Based on interviews with informants working across the gastronomy sector, we …

The purpose of this article is to elaborate conceptually on the user–market relationship.
Existing research reports a limited user–market relationship, which simultaneously …

The twin pillars of big data and data analytics are rapidly transforming the institutional
conditions that situate marketing research. In response, many proponents of culturalist …

Purpose–The purpose of this paper is to contribute to the growing marketing literature that
investigates markets as “configurations”, ie networks of market actors engaged in market …

This special section was initiated by members of the British Academy of Management's
Management Knowledge and Education project. Management Knowledge and Education is …