When traditional marketing practices are unsuitable for small and medium enterprises,
entrepreneurs have to unlearn traditional principles and replace them with new innovative …

The use of digital resources through digital marketing is an option to be able to reach
customers, build interactions with customers in real time and finally achieve customer …

This study aimed to investigate the effects of social capital, financial access, innovation,
socioeconomic status, and market competition on the growth of small and medium …

The study investigated the effect of entrepreneurial marketing (EM) on the performance of
SMEs. Performance was measured using both organisational and personal criteria. The …

Purpose Current research argues that there is a positive relationship between
entrepreneurial marketing (EM) and business performance. However, this relationship has …

Entrepreneurial marketing is fundamental to the success of innovative ventures which
contribute to a country's economic development. This study investigates the impact of …

The aim of this article is to gain more understanding of the entrepreneurial marketing
concept and its dimensions' effect on the firm performance. Until now, the EM concept is …

Purpose Previous research has indicated that entrepreneurial marketing (EM) positively
influences small and medium-sized enterprises'(SMEs) performance. While most studies …

The development of the Indonesian tourism sector has been improving with the introduction
of Wonderful Indonesia around the world. In accordance with the development of the tourism …

Girişimcilik, ekonomik ve sosyal kalkınmanın lokomotifi olması nedeniyle önemli bir çalışma
alanıdır. Müşteri davranışlarında ve pazar eğilimlerindeki değişimler, güçlü rekabet ortamı …