J Gelter, M Fuchs, M Lexhagen - Journal of Destination Marketing & …, 2022 - Elsevier
The concept of smart tourism destinations has gained increased attention in research literature and among tourism stakeholders. However, the concept is still considered in need …
International Management (IM) needs a better understanding of how managers of small and medium-sized enterprises (SMEs) make sense of cultural differences in international …
Intercultural business interaction has received limited scholarly attention in business-to- business (B2B) marketing research, with language and culture particularly being largely …
D Corsaro, A Anzivino - Marketing theory, 2021 - journals.sagepub.com
In recent years, the context of B2B relationships has changed rapidly with the advent of new technologies that are reshaping the space dimension of business interactions and the time …
Purpose This study aims to explore the challenges and complexities of interaction in international stakeholder networks within the context of projects focused on the …
The industrial network literature contains underlying assumptions about the nature of business relationships. We use change as a vehicle to unearth these assumptions and …
Abstract Language, as a form of contextual embeddedness, often defines how entrepreneurs enact their role identities, as well as restrict, or enable, the scope of their …
Purpose This paper aims to investigate the role of culture in managerial sensemaking and conceptualization of business networking. Design/methodology/approach The authors apply …
We advance research on the impact of business English as a lingua franca (BELF) on the communication of multinational companies (MNCs). Study 1 helps predict country-level …