A cornerstone of impact investing is the intentional provision of measurable nonfinancial
returns in addition to conventional financial returns. This attractive promise also constitutes …

Emotional advertisement is a style of advertising designed to develop a profound
relationship with customers, although it often does not meet the expectations of companies …

Consumers often have multiple goals that are active simultaneously and make choices to
satisfy those goals. However, no work to date has studied how people choose when all …

This research explores how mood interacts with outcome and implemental mind‐sets to
influence motivation to work toward a goal. We propose and demonstrate that being in a …

The marketing literature lacks a thorough understanding of how emotions change purchase
intentions of ethnocentric consumers' when there are two different nationality signals about …

People routinely evaluate how useful objects are to themselves and to others. Seventeen
experiments (with US American and French participants, total N= 8016) show that people …

Hedefler ve değerler insan hayatında önemli rol oynamaktadır. Bireyler başarmak ya da
diğerlerinden daha iyi olmak için çaba göstermektedir. Bu başarı sürecinde bireyler ustalık …

In this chapter, we integrate scientific knowledge on consumers' responses to food
experiences from diverse theoretical perspectives into a food experience design framework …

People routinely evaluate how useful objects are to themselves and to others. Seventeen
experiments (with US American and French participants, total N= 8016) show that people …

Hedefler ve değerler insan hayatında önemli rol oynamaktadır. Bireyler başarmak ya da
diğerlerinden daha iyi olmak için çaba göstermektedir. Bu başarı sürecinde bireyler ustalık …