▪ Abstract This survey of attitude theory and research published between 1996 and 1999
covers the conceptualization of attitude, attitude formation and activation, attitude structure …

A review of the literature concerning the phenomenon known as automatic attitude activation
is presented. The robustness of the affective priming effect across many different procedural …

Questionnaires using Likert-type rating scales are an important source of data in marketing
research. Researchers use different rating scale formats with varying numbers of response …

Since the publication of our first text on social cognition, a lot has changed for us personally
(children come and gone, grandchildren have arrived, new jobs, new houses) and …

Consumer knowledge is seldom complete or errorless. Therefore, the self-assessed validity
of knowledge and consequent knowledge calibration (ie, the correspondence between self …

The authors explore product category and customer characteristics that affect consumers'
likelihood of engaging in unplanned purchases. In addition, they examine consumer …

Purpose–The purpose of this paper is to argue that marketers need to create a relationship
between their brand and generation Y consumers through various steps in order to increase …

Throughout its history in social psychology, the attitude construct has been defined in myriad
ways. Core to most definitions has been that attitudes reflect evaluations of objects on a …

A “building code” for preference measurement is needed in a world in which many
expressions of preference are constructed when people are asked a valuation question …

Normatively, consumers should incorporate opportunity costs into every decision they make,
yet behavioral research suggests that consumers consider them rarely, if at all. This …