Research Summary: While it has long been recognized that the business model can be a
source of performance heterogeneity, less is known about how the business model affects …

Though the mobile app market is substantial and growing fast, most app providers struggle
to monetize apps profitably. Monetizing apps is done in two ways: a) selling advertising …

We propose a model for word-of-mouth (WoM) management where a firm has two tools at
hand: offering referral rewards and offering a free contract. Current customers' incentives to …

Providers of free-to-play games often gain revenue by monetizing players' playtime, for
example, through in-game advertising and by selling premium modules of the game. One …

Non-advertising-based mobile apps face several critical challenges when trying to monetize
their free services—among them, the choice of pricing strategies (hard landing vs. soft …

Around three billion people around the world–and two-thirds of Americans–played video
games in 2021 [Newzoo, 2021a, ESA, 2022]. Video games constitute the largest category in …

In 2020, gamers spent more than $15 billion on loot boxes, lotteries of virtual items in video
games. Loot boxes are contentious. Regulators argue they constitute gambling, while game …

Though free apps dominate mobile markets, firms struggle to monetize such products and
make profits, relying on revenues from two sources: paying consumers, and paying …

Freemium iş modeli, son zamanlarda çevrimiçi pazarlarda yaygın olarak kullanılmaktadır.
Ancak freemium iş modelinin başarısı hakkında kısıtlı bir bakış açısı bulunmaktadır. Bu …

Free trials are a common marketing strategy that information goods providers use to facilitate
customer learning-by-using. I develop an empirical model of learning-by-using to evaluate …